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Challenges:

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In early 2022, La Union Studio owners Sonia-Lynn Abenojar & Sergio Max Legon-Talamoni began working with Owners Club with goals to scale the  Seattle-based interdisciplinary architectural design and interiors studio. They had been previously growing their company organically, and while their referral network was strong, they were seeing a plateau in their growth and revenue benchmarks year after year.

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"When we were hitting our plateau, we wanted to find what we could do differently to set us apart, showcase value more strongly, and increase revenue. We wanted to maintain a distinct culture while scaling and not losing sight of our core values of high quality design, relationship-building, and sharing culture through architecture and design."

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Objectives:

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• Establish clear, measurable financial milestones to drive sustainable growth.
• Define and articulate the firm’s core values, brand identity, and market positioning.
• Implement operational structure and rigor to support scaling.
• Strengthen decision-making processes through greater financial visibility.
• Clarify target client profiles and project types to focus resources effectively.

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"Owners Club helped us put the gears into place, and La Union has been running very smoothly since. We love that our coaches really listen. They never force us to achieve anything for their own personal needs and desires. They let business owners direct everything and only use themselves as a north star to help us get there."

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Solutions:

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• Built a comprehensive operational dashboard tracking sales leads, team performance, financial metrics, and project pipelines.
• Developed a compelling elevator pitch, ideal customer profile, and criteria for high-value project selection.
• Codified the firm’s brand identity, positioning, culture, and core values into a unified framework.
• Installed systems for financial visibility, enabling faster, more confident decision-making.
• Streamlined and automated manual processes, freeing leadership to focus on strategic growth.

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Main Takeaways:

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La Union's revenue increased by 3x.

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The team implemented strong lead gen and PR efforts, enabling them to expand their reach outside of their typical network. They signed two of their biggest contracts, improved their online presence, and are maintaining a more intentional brand identity.

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