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Challenges:

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Mallory with the Flowers (MWTF) was born in 2017 when Mallory was searching for an outlet for her creativity. Located in Los Angeles, Mallory started buying grocery store flowers, watching Youtube videos and making arrangements for her friends.

Now, Mallory specializes in custom arrangements, hand-tied bouquets, events, and curates large floral experiences for big brands and community partners, including HBO’s Insecure, Girls Inc., Rare Beauty, Gucci, and Amazon. Similar to many owners in Owners Club, Mallory is a master at her craft but wanted an operating system to refine her business, make it scale, and clean up her finances.

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“So, back at my first meeting with Owners Club, I was completely clueless about my finances. Fast forward to the 2024 planning meeting with the Owners Club, and I'm all, ‘Oh yeah, this is a no-brainer. Let's do X, Y, and Z!’ It's like, who is this talking? Look how far I've come!”

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Objectives:

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• Utilize the Owners Manual framework to identify systems that scale the business.
• Hire a Studio Manager to reply to inquiries, invoice, and maintain systems.
• Separate personal and business finances.
• Identify predictable revenue streams.

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“Having a team behind you to rally you, keep you accountable, and push you to new heights is what Owners Club truly does.”

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Solutions:

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• The framework gave Mallory a weekly step-by-step task list so she is working on her business, not just within her business.
• Mallory is increasing her financial acumen with a full bookkeeping team, paying off her debt and achieving on average a 60% profit margin on projects.
• Mallory with the Flowers has become the go to florist for many agencies with huge brands that decorate their events with Mallory’s creations.
• Mallory has hired a Studio Manager that stays on top of incoming inquires and invoicing which has increased the number of events the team works on from an average of six events per month to thirteen per month!

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Main Takeaways:

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MWTF achieved a 30% growth rate in the first year of coaching and achieved a 20% growth rate in the 2nd year.

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Mallory is expecting her first child in the summer of 2024 and is leveraging her Owners Manual Framework and people management systems to keep her business flourishing while she is on maternity leave.

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